1. For the personal touch
It is true that the age of digital communication has changed the manner in which everything is done. However, as the owner of a business that is still interested in creating the right brand image, do you really want to be the businessman who swaps contacts digitally? That is impersonal regardless of the convenience. Think of a situation where you get a business card and instead of giving your back, because you have none, you are forced to state that you will email or call back, yikes. Cards are personal and respectful.
2. Effective direct marketing
Think of a situation where you are at a conference with like minded individuals. Would it be better to go telling them by word of mouth that you have a startup in Silicone Valley, or would it be better to hand them a card? You are right, it is easier to do direct marketing with cards than it is to use word of mouth.
3. Creating the first brand impression
Brand is all in the mind. You will not get another chance to create a first impression in the mind of your clients or potential business associates. Therefore, you would rather take time and have professional cards made because they will be the first impression your prospective customers get to make it memorable and in a positive way.
4. Leveraging brand awareness
When you are getting your cards made, always remember that if they are creative enough, they will be reshared several times. This resharing is free marketing for your brand. Cards are therefore a tool that improves the visibility of your business.
5. Readiness to network
There is nothing that is more awkward than being at a party or other event and having to write your number on a napkin because a business prospect asked for it. When you have ready Business cards, they show that you have a passion for what you do and are ready to jump right into it at any given time.
6. Set your business apart
When you are competing for the same clientele with a number of other customers, you will discover that you need every possible trick to set your business apart. Product and brand differentiation can be something as simple as a well-crafted business card. It shows professionalism and commitment. Invest in quality cards because they will tell the story of your brand better than anything else.