1) Simple is best.
While it may be tempting to pack your sign with a lot of information, this will cause people to not be able to tell what is important on your sign. Also, if they are driving by the sign, they won’t get a chance to read it all. Keep your sign to a minimum of what is needed for potential customers to know who you are and what you offer.
2) Pay attention to aesthetics.
Ugly signs are just that, ugly. Pay attention to what color combinations you are using. Make sure you choose fontsthat are attractive and easy to read. Make sure whatever is on the sign is appropriate for what you are selling. For instance, a funeral home shouldn’t feature pictures of smiling children. It sends the wrong message.
3) Make sure it is able to be seen.
Your sign could be perfect, but if it cannot be seen when people are going by it, it serves no purpose. Try to place your signage where it can be seen by the most people going by.
4) Use Vehicle Signs
Putting signs for your business on your vehicle, or other people’s vehicles, can be hugely beneficial. Car signage gets seen all over town as the vehicles are driven around. People also can see the signs while the car is parked around town.
5) Be Consistent
You may be using signs all around your town to draw people to your business. Creating signage that is consistent You want people to immediately recognize your signs, so they remember you and can also easily locate you. You also should have your building match your signage’s coloring.
6) Leave Some Blank Space
While you may feel tempted to use every square inch of your sign to place information about your business, avoid this urge. White space should take up 30-40 percent of the sign. This will increase readability and help your potential customers focus on what your sign says without getting overwhelmed.
7) Create a Sign to Remember
A catchy slogan, phone number, or easy to remember location are all great options to include on your sign. You want people to be able to remember your sign, so they can recall your businesses important details.
8) Make in Close
Place signs as close to where your potential customers will be traveling as possible. The closer it is to them, the more likely they are to notice it.
Creating a memorable, visible sign is completely doable for you! Take these tips and run with them.